Friday, November 19, 2010







On Wednesday night I had the great pleasure of attending a dinner to celebrate Tommy Hilfiger.  The brand is 25 years old and opening a slew of new stores around the world, including here in Toronto. 

And they're changing things up a bit.  

If you've seen a fashion magazine lately, you've likely been sucked into the fantastic four-page ad from their new campaign. The Meet the Hilfigers angle is cheeky and sexy: Beautiful people, beautiful clothes and gorgeous photography. And there's something about a giant group portrait that really gets me, so this one soaked up my attention for more than a few minutes.

I'd never really considered myself a Tommy customer, but, suddenly, in just one picture, I saw it.  

Tommy's new diffusion line (TOMMY) is classic American, all tweeds and plaids and checks, rich colours and ivy league-touches.  Chunky knitwear, collegiate stripes, and terrific leather goods.  Everything looks moneyed and effortless, at-once casual and gussied-up.

The new line comes at a time when popular style has settled into prep, with a twist.  Elbow patches and button-down-collars, but paired with military or leather.  Kicky skirts with menswear, for the ladies, and snappy colours for the guys. They're checked-in to everything that's happening right now: reclaimed vintage, nerdy stuff, midcentury, and doing what great designers always should: Leaving room in every piece for the consumer to make it his own.






Canadian Fashion Icon (italics required) Jeanne Beker hosted the dinner, alongside Hilfiger's (handsome) CEO, Gary Sheinbaum.  He was a super nice guy and couldn't get over how fun and nice Canadians are.  When he asked me why we're so cool, I told him it's because the world's expectations of us are low, so we always exceed them.  (Ha!)

The event was held in Parkdale at one of the city's newest and hippest spots, Parts & Labour.  Exectuive chef, Matty Matheson assembled a lovely 6-course meal, from a maple-infused soup to a shockingly-tender loin of beef served with lentils and beets. I've been hearing about P&L for a few months, and now it's on the list.  If a restaurant can pull-off a great meal for 45 people, chances are it'll be spectacular for 4.

(Photo above from Wireimage. The rest are mine, except, of course, the TOMMY ads.) 

















You must remember Jesse from these photos.  Aside from being totally dreamy, he's also in an aptly-named band, Brighter.  They're four sunny guys who play cheerful pop-rock.  When food gave way to booze, the band played a couple of songs, to everyone's delight.












Oh!  And I'm thrilled to announce my first-ever giveaway.  Tommy has generously gifted a fantastic duffle bag (it's huge, like a slightly-shrunken, ultra-chic hockey bag.  Perfect for weekend trips to the cottage.)  And you can win it!  Keep it for yourself or check a Christmas gift off your list.  (I will update with a photo soon!  In the meantime: trust me.)  See below.  Enter now!  


(And, hey, why not retweet this too, while you're at it.  Thanks!)

UPDATE Joe over at www.joeisthenewblack.com has posted a photo of the TOMMY duffle.  I've got two to give away, one in camo and another in bright orange.  Your odds of winning are way up, people!  My own photos of the bags will come soon.

UPDATE 2 Check out sneak-peek #1 of the bags here!

62 comments:

  1. Oh lord. So many dreamy bowties! Nouveau prep is swoon-city.

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  2. Delicious.
    I have completely embraced my inner geek/outer English teacher - in England! (read: cobblestones, duffle coats, wool and tweed everything) - and cannot get enough of all of this cozy, familiar preppy stuff.

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  3. Bow tie model!! woot woot! wonderful pictures, great post

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  4. Looks like a blast! too bad you had to have dinner with so many ugly people.;) Intrigued by Tommy's new direction. Like you that brand had never appealed to me, so it will be neat to see where they go. Good so far.

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  5. Even the mountain goat (or whatever it is) looks chic! I'm intrigued, TOMMY, I'm intrigued.

    Looks like they had some great invites too, love all the stationary.

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  6. I'm just not comfortable with so many mentions of my name...and none of them for me. WTHell?

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  7. I am so, so proud of you.

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  8. I haven't worn Tommy since junior high so I also am intrigued! beautiful photos, as always!

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  9. WHY DO I HAVE TO WORK SO EARLY!!!... i'm super dooper Jelly that i didn't come to this event... so many people with beautiful skin and killer hair... dam you 5am wake ups..dam you!

    This shing ding looked soooooo cool ...

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  10. oooh. me, please! i want to be as chic as everyone else in those photos.

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  11. these photos, this post, those clothes, the people...that animal on the wall sporting a smart blood-red scarf...PERFECTION!
    well done.

    p.s. i love the simplicity of the place cards.

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  12. I'm not sure if international shipping is an option, but what the heck, I'm entering, and saying thank you for these photographs - they really did make me feel as if I could reach into them and be there, too :-)

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  13. Love the post, love the photos, love the new TOMMY! I'm begging my girlfriends to get the low duckie boot! ;) Andddd I wanna win the bag!

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  14. We were both at this dinner and didn't say hello? I blame myself. Great post!

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  15. Great giveaway! Where is the pic for the TH bag.

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  16. I did not add my name and email with the above comment..twitter account is zaali...

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  17. TH was a brand that many of us had given up for dead, and many of us did not lament that, either. Interesting the buzz about the brand these days. It appears they are succeeding in reviving it. I didn't think that was possible, given how badly and unsuccessfully repositioned it had been many times previously. It appears the new owners (who paid billions for it) may not have been duped after all...

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  18. All those beautiful people! I think you made them look even MORE beautiful with your stunning shots!

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  19. I love it, Jason! The party pics you captured compliment the campaign images perfectly.

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  20. sign me right up. love how your photos totally fit in with feel of the Tommy aesthetic.

    and have i told you lately that you're dreamy?

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  21. This is all just so well done. Feeling... jealous. envious. slightly bitter :)

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  22. tara (above) took the words right out of my mouth - your pics fit so well with the whole tommy feel.

    jason i sense a career change for you in 2011. mark my words...

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  23. This is so unfair! Why didn't I get invited? I actually wear Tommy Hilfiger! lol

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  24. Ugh, I want Tommy to be urban again. :(

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  25. I know. I just dug out a Tommy Athletic nylon training top from my closet. It has logos all over it and I love it.

    I even had a Tommy puffy coat with a giant logo on the arm and the inside was hologram material. It was reversible so I looked like a disco ball when I wore it.

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  26. http://sunnyfong.wordpress.com/2010/11/21/care-to-bang/ You enter mine and I'll enter yours.

    Wow, that sounds FILTHY.

    I'm going to promote your contest tomorrow.

    Also, I also predict a career change: you and I starting a small luxury men's line.

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  27. Love the photos. Def I am loving everything about this party post. Def include me on the giveaway! haha.

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  28. I think my dad wears a lot of Tommy Hilfiger shirts. Everything old is new again, amirite!?

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  29. I am OB to the SESSED with the new Tommy ads. So Ivy League chic. Looks like you had a fab time, too -- the kind of person I'd lurve to party with! I knew I picked you as our first featured blogger for a reason ;)

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  30. Congrats on having your first giveaway! Good luck everyone! I am following from @choonkitng

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  31. I am obsessed with Tommy gear! I would love this bag... PLEASE :)

    Twitter: @ameecq

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  32. @emilovadragneva here
    Thanks for the opportunity

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  33. Hello, Tommy!

    That's a beautiful line. Like a lot of posters, I've never been much for Tommy merchandise, but this muted-hued and snappily collegiate collection suits my dress sense perfectly.

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  34. I haven't watched muchmusic in ages, Sarah Taylor is adorable!

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  35. Seriously crushing on the Brighter singer. Also loving the new TOMMY! Great post, friend.

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  36. I am all over this. It's fantastic.

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  37. Mina! Sarah Taylor is adorable and beyond. It's very weird to meet people as people, not as "VJ's". I mean, I haven't watched MuchMusic in YEARS, so don't really have a frame of reference for her that way. Anyway, she's super fun.

    Carl - Jesse is a dreamboat. Did you see the bowtie photos I shot of him?

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  38. Okay, all caught up. And I had actually already seen the Wes Anderson style video ad for the new line, very slick indeed.

    Does Brighter have any online presence to hear if sound as dreamy as they look?

    @murphymichael

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  39. Thanks, Michael -
    No online presence yet. Soon, I hear!

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  40. your blog is FANTASTIC. and so is this giveaway. ;) that ad campaign really is fabulous.

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  41. That party looks fabulous! How fun you were able to attend. Jealous

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  42. I Love TH now that they went preppy again. The whole urban look was never my style.

    As always great pics at The Roving Eyes.......

    If I don't TWEET does that mean I can't join the contest???

    Matt

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  43. Hey Matt! Nice to hear from you.
    You should probably join Twitter - I mean, come on. It's the future.

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  44. Great pictures. Nice giveaway too. @tehsonz

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  45. Pretty. The duffle bag, I wish I could wear it as clothes and not only on the shoulder. Love the pictures!

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  46. Hooray! I am finally in front of the computer. When I win the bag, I am packing it and coming to Canada. Forever. I can't take US politics any more.

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  47. you can never have enough bags...fingers crossed! love your blog.

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  48. Did you know that I've NEVER owned anything TOMMY? What do you expect? I was a Chinese band geek at a Catholic high school.
    ...I'm still Chinese.

    I like your blog. It's true. Very elegant...if a blog can be elegant...then that's what yours is.

    I'll stop now.

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  49. Gorgeous bags, gorgeous blog. So glad I found you and that you're doing this great giveaway!

    My post on the giveaway: http://www.japanesetrash.com/?p=412

    Happy Thanksgiving!

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  50. Just followed Tommy! and already following you! Now commenting on the post:-) Pick me, pick me! Your photography is amazing. Always a delight to read your blog.

    Keep up the good work, Jason!

    Kevin

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  51. In hindsight, not sure I did this right.. So here I am commenting on the post (again), telling you that I follow you, and that I follow TH, and that I retweeted your post...
    (sorry. n00b.)
    Pretty sure you can never have too many duffle bags.

    -soph
    @okimsorrybut

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  52. i love how you compare the bag to an old hockey bag!!

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  53. i wish the duffle bag contained those thigh high boots!

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  54. Oh the things I would put in a Tommy bag...Great pics as per uje.

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  55. Jesse is dreamy. I love your mustache.

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