Sherms and I thought it might be a good idea to do another shoot for his lookbook; in terms of branding and marketing, one model, ipso facto, becomes a spokesmodel.  And unless you've got Claudia Schiffer on the payroll, that might not be the wisest plan-of-action.

(Perhaps I should take a minute to explain what a lookbook is.  And I'm not being condescending here, I got schooled via episodes of MTV's The City, so don't read this as haughty.)  Designers put together a catalogue, of sorts, to sell their wares to potential buyers (ie. Bergdorf, Sak's, Holt Renfrew) and to alert the general fashion industry of a new line.  Typically quite condensed, they're a glimpse into the overall aesthetic of the designer.

We spent a quick couple of hours wandering around the extremely photogenic University of Toronto campus yesterday - Some of our city's oldest and most beautiful architecture.  The overcast skies provided perfect lighting and just the right amount of panic as we hurried to beat the rain.

And did I mention Jesse?  

He's almost impossibly good looking, a David Beckhamish look with tattoos and close-cropped hair.  He has that sparkle only a professional model can conjure, making my job incredibly embarrassingly easy.

Below is a mere snapshot (pun intended) of the shoot.  Sherman and I have the very enviable job of going through almost 6000 images between the two shoots, narrowing-down and trying to encapsulate his entire vision in just a few choices.  

I'm not sure whose life I'm living right now, but I'll take it.